The Football League’s struggling Saturday night highlights show will be screened by low-profile freeview channel Quest from next season.
The official announcement will follow when the presenting team are known and the time of the broadcast, crucial to the show’s success, is agreed.
The highlights have been shown at 9pm on Channel Five for the past three seasons, but the programme has never attracted the audiences expected for such a prime-time slot.
Newcastle won the EFL Championship last season to earn promotion to the Premier League
The EFL highlights used to be shown in the graveyard slot after Match of the Day by the BBC, but still brought in one million viewers, double the number watching on Channel Five.
The BBC were said to be interested in regaining the rights, but the EFL have preferred to take the bigger offer from wealthy Liberty Group, who oversee Eurosport and the Discovery channels, as well as the relatively unknown Quest.
The Premier League TV rights auction is going into a second round next week after bids were received on Friday. This extension suggests either competition from one of the internet giants, such as Amazon, or the offers are lower than the Premier League expected.
Nike, as ever, used social media to launch a big World Cup advertising campaign on Friday, with the video featuring Harry Kane, Eden Hazard, Gareth Southgate, Alex Iwobi and Mo Farah.
The campaign is titled ‘Nothing beats a Londoner’, which is bizarre considering the FA, whose national training centre at St George’s Park is located in the Staffordshire countryside, don’t like to be considered London-centric.
Even more so, runaway Premier League leaders Manchester City are flying the flag for Nike in the top flight. Nobody from the FA, City or Nike wanted to comment.
Nike’s ‘Nothing beats a Londoner’ advert features Harry Kane (left) and Eden Hazard (right)
Football freestyler John Farnworth is raising money to fight Alzheimer’s by doing keepy-uppies throughout a 10-day trek to Mount Everest base camp.
Champion juggler Farnworth is training to keep the ball off the ground throughout the 38.5-mile hike. He has practised by climbing Mount Snowden, managing to keep the ball off the ground all the way up. Balancing the ball on his neck helps during the difficult terrain, but 80 per cent of the time the ball is being juggled by his feet.
FA lining up 2030 bid
FA chairman Greg Clarke is doing his best to prepare England for a bid to host the 2030 World Cup by travelling the world to win support.
His latest trip was to Oman for a FIFA strategic summit attended by representatives from 20 other countries. Similar meetings held at Heathrow last year are part of FIFA president Gianni Infantino’s strategy to do more business away from the public eye of FIFA council meetings.
The FA’s Greg Clarke is travelling the world to win support for England’s 2030 World Cup bid
Agent Neil Fairbrother has paid a six-figure sum to take the cricketers he manages, including Joe Root, out of Chubby Chandler’s International Sports Management and set up the Phoenix Management Group.
Along with Root, Sports Agenda understands Stuart Broad, Jos Buttler, Ben Stokes, Michael Vaughan and David Lloyd are leaving ISM for Fairbrother, who will be employing former Notts batsman Michael Lumb in the set-up.
Chandler has taken a stake in Phoenix as part of the exit negotiations and Vaughan might do so in the future.
England cricketer Stuart Broad is among the sports stars leaving ISM to join Neil Fairbrother
Wakefield’s batty gaffe
Michael Carter is chairman and co-owner of Super League side Wakefield Trinity.
So it was hardly becoming of a boss of a professional sports outfit, following a break-in at the club, to post on social media: ‘There’s nothing in there FFS. If anyone has any info, they will be suitably rewarded. Now where’s my baseball bat.’