Fox Sports is teaming up with Twitter and Snap to
stream live coverage of stories and match-day highlights from
the FIFA World Cup in Russia later this year.
Fox Sports will produce the show, which will be
streamed live, and provide real-time videos, recaps, and
The sports network plans to produce magazine-like
editions of content for Snapchat’s mobile-first
21st Century Fox’s Fox Sports is partnering
with Twitter to stream a live show and Snap’s Snapchat to
showcase stories with match-day highlights of the FIFA World Cup
soccer tournament to be hosted in Russia later this year.
Fox Sports will produce the show, which will be streamed from
Moscow’s Red Square on each match day and provide previews,
recaps, and near real-time video highlights for each game,
the company said.
Fox said the coverage of the tournament, taking place from June
14 to July 15, will be available in the United States and can be
seen using the @FOXSports and @FOXSoccer Twitter handles.
Fox Sports will also produce magazine-like editions of content
for Snapchat’s mobile-first audience, called Publisher Stories.
The Publisher Story on Snapchat will record the day-by-day
highlights of the month-long tournament through recaps, previews,
and features produced specifically for Snap.
Snapchat will also produce FIFA World Cup “Our Stories,”
featuring video highlights of goals and other key moments
provided by Fox Sports.
Live-streaming has been one of Twitter’s biggest focus areas
since last year as it seeks to attract new users. The company had
previously signed a multi-year deal with the National Football
League to live-stream pregame coverage as well as a 30-minute
Snapchat has also done something similar by previously partnering
with Discovery Communications’ Eurosport for a European,
multi-language deal that will see Winter Olympics content held
this year as part of Snapchat’s “stories” feature.
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