Samsung Makes the Viral Video Chart – Not for What You Think | Viral Video Charts: Week’s Top Brand-Driven Viral Ads

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Samsung returns to our weekly Viral Video Chart with a product other than its usual smartphones, tablets and high-tech washing machines. This time it’s racking up views on behalf of an air purifier.

Nor is the campaign full of the kind of creative storytelling, celebrity or razzle-dazzle that Samsung smartphone videos exude. Sometimes an air purifier just wins.

Of course it might help that our “viral” chart always counts not only organic views initiated by curious viewers but also paid ad placements.

1

Samsung Air Purifier

Back on Chart

ClientSamsung

AgencyNA

Views this week10,666,802

Spot last weekBack on Chart

2

ClientPorsche

Agency33%

Views this week9,806,343

Spot last week8

3

Holiday Goodness From the Heart

NEW

ClientStarbucks

AgencyNA

Views this week9,021,836

Spot last weekNEW

4

Raw Egg Test

Back on Chart

ClientPurple

AgencyHarmon Brothers

Views this week6,568,409

Spot last weekBack on Chart

5

ClientBeats by Dre

AgencyJohnXHannes

Views this week6,387,575

Spot last weekNEW

6

The Next Generation of Smartwatches

Back on Chart

ClientMichael Kors

AgencyNA

Views this week6,224,827

Spot last weekBack on Chart

7

Enhance Your Writing

Back on Chart

ClientGrammarly

AgencyNA

Views this week6,014,995

Spot last weekBack on Chart

8

ClientFacebook

AgencyNA

Views this week5,533,304

Spot last weekNEW

9

ClientDuracell

AgencyNA

Views this week5,478,049

Spot last week5

10

ClientStarbucks

AgencyNA

Views this week5,437,624

Spot last weekBack on Chart

Source: Visible Measures

Ad Age’s Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.



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