A reported figure of £144,000 is heading the way of the Montgomery Waters Meadow club’s coffers with the clash against the Hammers to be screened on BBC.
Joe Hart’s Shrewsbury homecoming, coupled with the return of ex-Town man David Moyes and the chance of an upset were the factors in the decision.
Paul Hurst’s side will do battle for a fourth round spot – which is worth another £67,500 – in front of the nation on Sunday, January 7, with a 2pm kick-off.
“It’s a huge showcase. Shrewsbury Town are going to be showcased, the stadium and the local area,” said the club’s chief executive Brian Caldwell.
“It’s a financial boost for the football club.
“I’ve said before the tie was worth thirty or thirty-five grand in getting half the gate money.
“To get the TV fee on top is obviously great. It showcases the football club and town and is a huge boost to everybody.
“To get a live game on terrestrial TV is fantastic for the football club. It’s not very often we get live coverage let alone on BBC.”
The clash against Moyes’ struggling Premier League outfit comes after Town saw off Aldershot and Morecambe at the Meadow.
Town welcomed the live television cameras when they did battle with Manchester United in the FA Cup two seasons ago.
Caldwell added the financial boost is something that the club were not able to budget for, but would not divulge how the figure will affect Hurst’s January transfer business.
He said: “It’s hard enough to run a club sustainably but when you get a boost like this – which obviously we can’t budget for – it will benefit everybody going forward and is a much-needed boost.”