Swansea City has moved to cut future booking fees for fans after facing backlash over a £2.50 extra charge on tickets for their FA Cup replay with Wolves next week.
The club has aunched a new in-app ticketing service, as part of its existing app, which will areduce future online booking fees.
Online booking fees – for print at home, e-ticketing and to post – will be reduced from £1.60 to £1.25 per ticket from January 19, while an additional £1.25 transaction charge has now been removed.
From next Friday, January 19, Swans fans will be able to purchase their tickets online and display them via their mobile phones at the turnstile to gain entry to all football fixtures at the Liberty Stadium.
Swansea City’s digital media manager Rebecca Symmons said: “In-app ticketing is a project we’ve been working hard towards since the successful launch of our new Official Swans App.
“We’ve been informed that we are the first football club in the UK to introduce in-app ticketing which, if true, is an added bonus for the club and our fans.”
The in-app ticketing facility is simple to use; once logged on to the online ticketing site, the function previously named “print at home” will be re-named “E-ticket”.
Then either log in to the Official Swans App to view your ticket, print off a paper ticket, or request a match ticket through the post.
Furthermore, if you have already purchased a “print at home” ticket with your new Swans club account for any forthcoming games, you will be able to download the Official Swans App, sign in to your account and see your in-app ticket.
You can then choose to either use the barcode on your phone for entry or the print-at-home copy.
The in-app ticketing function will be launched Friday, January 19.