Air New Zealand has developed an interactive online
experience allowing people to explore the best New Zealand
has to offer using emojis.
Users will be asked to
comment on Air New Zealand #EmojiJourney Facebook or Twitter
posts with a combination of emojis which would best describe
their perfect New Zealand getaway. This will then
automatically generate a link to a personalised map of New
Zealand for them, with emojis highlighting points likely to
be of interest.
Clicking on each of the emojis on
the personalised map will provide more information about
destinations and activities on offer – such as food and
beverage hot spots, shopping, art and culture, adventure
pursuits and things to do in the outdoors.
Zealand General Manager Global Brand and Content Marketing
Jodi Williams says people, particularly millennials and
Generation Z, love to use emojis in their day to day life
and the #EmojiJourney is designed to inspire travel to and
within New Zealand using social media.
“This is a
fun and unique way to showcase New Zealand and our regions,
from skiing at Ruapehu, rafting in Rotorua, or whale
watching in Kaikoura, to the iconic Len Lye Centre in New
Plymouth, or some of the country’s foodie hotspots. For
example, if I wanted to head to one of New Zealand’s
renowned wine regions I would enter the wine emoji.
“Our airline is committed to enhancing the customer
experience and leading the way when it comes to innovation.
#EmojiJourney will be progressively launched in our global
markets in English, Japanese, German and Chinese and we hope
this new experience will not only inspire visitors to travel
to New Zealand but will also get Kiwis out exploring their
own backyard,” says Ms Williams.
Managing Director for ANZ Suzy Nicoletti says, “Emojis
have become almost ubiquitous on Twitter as everyone from
politicians, to sports stars, to brands are using these
expressive images to communicate. When you can convey
emotion faster and in less characters than words, it’s no
wonder they are so popular.
“With an average of
3.5 billion emojis used on Twitter every month, Air New
Zealand’s #EmojiJourney campaign is a fun and easy way for
Twitter users to discover the best of what New Zealand has
to offer, with all the creativity we’ve come to expect from
Air New Zealand’s #EmojiJourney
experience can be found on the airline’s social