ABC radio remains a contender for the rights to broadcast domestic cricket, despite reports indicating that Cricket Australia will end the 80-year relationship.
A spokesperson from Cricket Australia confirmed to AdNews that ABC remains in the running for broadcast rights, stating reports were “incorrect”.
“We are currently finalising our media rights negotiation and are comfortable with this process. Current media speculation is incorrect. An announcement on these rights will be made in due course,” the spokesperson said.
The ABC has been contacted for comment.
Earlier this year, Southern Cross Austereo (SCA) announced that it would not be seeking to acquire radio media rights for cricket.
The rights, previously held by SCA, allowed its TripleM network to broadcast test matches for the past two years.
A spokesperson told AdNews at the time that listener engagement had nothing to do with the decision and the broadcaster had simply assessed the deal and decided to not continue with it.
Macquarie Media is also yet to confirm its position. The broadcaster had a five-year deal with Cricket Australia for all men’s home international matches as well as the Big Bash League.
Macquarie Media recently launched a national commercial sports radio network, Macquarie Sports Radio, as it plans to grow its sports coverage offering.
Also rumoured to be involved is Melbourne-based radio and TV production company, Crocmedia.
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