Dig is officially launching its mobile dating app for dog owners in Shreveport.
Dig, Shreveport Times
Pet owners can be passionate. For many, their dogs are like their children. And when a partner doesn’t love their dog as much as they do, it can be a relationship deal breaker.
That’s why two sisters co-founded, Dig, “the dog person’s dating app,” which will launch in Shreveport on Thursday.
Leigh Isaacson, 29, and Casey Isaacson, 27, were partially inspired to create the New Orleans-based company after one particular dating experience ended poorly, Leigh said.
“My sister was dating someone who tried to be a dog person for her for a while,” Leigh Isaacson said. “By the end of that relationship, he didn’t even want the dog in his apartment, he would put towels down on the couch so the dog wouldn’t touch it, and she said, ‘I wish I just knew from the beginning that it wasn’t going to work because of my dog.’”
The issue is not unimportant for many of the people using dating apps to find a potential mate. Seventy percent of singles said their date’s reaction to their pet was important, according to a “Truth about Pets and Dating” survey conducted by PetSmart Charities and Match.com. That same survey noted that 66 percent of people said they would not date someone who didn’t like pets.
“It’s a major compatibility factor, and the more people we talked to, we heard such similar stories,” Isaacson said. “We realized there really wasn’t a dating app dedicated to making sure this community was really taken care of.”
The app launched in the New York City area just before Valentine’s Day, and the Isaacsons plan for it to be live in 25 cities by the end of the year.
The free app is currently available for iPhones, but should be offered for Android users by this summer as well. Once users download the app from the app store, they can log in and then look for potential dates with or without a dog — you don’t have to be a dog owner to sign up.
“We know not all dogs get along, so maybe you just want to find someone who will love your dog as much as you do,” Isaacson said.
Users also can search for mates based on how big their dogs are, taking into account that their dogs will need to get along with each other, too.
“I have a larger dog, a German Shorthaired Pointer that doesn’t always get along with small dogs,” Isaacson said. “So if I was dating, I wouldn’t want to find someone with a small dog — that would be difficult from the start.”
Each user can create a section of their profile for themselves and a section for their dogs. Users can look at five people each day and decide if they “dig,” “really dig” or “pass” that person.
The app also offers a daily deal from various pet companies and provides tips and tricks related to dog ownership.
“The idea behind that is we want to make sure it’s safe for everyone when they are meeting their dogs, so you’re going about it the right way,” Isaacson said. “One of the tips is to make sure you’re meeting in neutral territory, not one dog’s territory or another.”
Once you match with people, dog-friendly date ideas are provided to encourage the users to actually meet each other.
“A really interesting statistic to us is that one-third of people on dating apps today never make it out to a real live in-person date with the people they meet, so it just feels like a game to too many people, and they don’t actually go on the date,” Isaacson said. “We wanted to make sure from the start that we’re getting you out, because it’s so important for you and your dog to actually meet the other person and their possible dog to really find out if you’re compatible.”
One great, dog-friendly location is the Shreveport Dog Park, Isaacson said, because it’s a public place with a lot of people and a lot of dogs.
“You find out how dog-friendly they really are from the start,” she said.
To celebrate the launch of Dig in Shreveport, a free, dog-friendly “yappy hour” will be held from 3 p.m. to 6 p.m. Thursday at Bistro Byronz, 6104 Line Ave. Extra prizes such as pet costumes will be up for grabs from Pet Krewe.
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