Demas sells ‘Inside Michigan Politics’ in shift to advocacy

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Longtime journalist Susan Demas has sold “Inside Michigan Politics” and has taken the role of vice president of campaign- and advocacy-focused public relations firm Farough & Associates.

Demas, 41, sold the biweekly politics-and-policy newsletter to Jake Davison. They finalized the deal Wednesday and terms were not disclosed, Demas said.

Davison, 38, will lead the publication as he continues to run his public relations and consulting agency, Lansing-based Advantage Associates. He noted he would contract out stories with potential client conflicts.

Davison has a Republican background, but said he plans to continue the newsletter’s nonpartisan tradition of analyzing political trends and races.

“The first thing I want to show the first few months is I want to prove to subscribers (and others) that the product is just as good as it ever was, before making a ton of changes,” he said.

He’s still formulating ideas for the future of “IMP,” aiming for a balance between quick-hit Facebook sharing and longer-lasting stories. He also plans to market more outside the Lansing political scene, including in the Detroit area.

While Davison works to adapt to a changing news atmosphere, Demas is shifting toward advocacy.



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