Fitbit Versa is a legitimate Apple Watch competitor for $200

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Fitbit

With its new smartwatch, Fitbit is keeping women in mind.

The $200 Fitbit Versa, announced on Tuesday, is Fitbit’s second true smartwatch and the first geared toward a more mainstream audience — and smaller wrists.

Fitbit Versa looks a lot like an Apple Watch — though it’s a bit smaller — and is less fitness-focused than the watch Fitbit debuted last year, called Fitbit Ionic.

The new Fitbit Versa still has plenty of fitness-tracking capabilities built in, including on-watch workouts, 24/7 heart-rate monitoring, and personalized fitness tips. But the Versa watch can also answer texts, download apps, and store music. And it will also have several new features dedicated to women’s health.

Fitbit Versa is available to preorder starting Tuesday and will go on sale in April. Here’s what it can do.



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