- Panini launch latest sticker album ahead of this summer’s World Cup in Russia
- But fans of the sticker collection notice a large increase in single packs of five
- Euro 2016 packs sold for 50p but FIFA World Cup 2018 stickers will cost 80p
Panini caused social media outrage on Thursday after it was revealed their official World Cup 2018 stickers will go on sale for 80p a pack, a hefty 60 per cent rise from the last international tournament.
A weaker pound since the Brexit vote has seen prices for a number of everyday items increase, but fans were shocked to see Panini set an extortionate price for a single packet ahead of this summer’s tournament in Russia.
With 682 stickers to collect and only five in each pack, anyone hoping to complete the sticker book faces forking out a bare minimum of £109.12 That does not even take into account the duplicates each collector is likely to accumulate.
Football fans have been excited for the release of the World Cup 2018 sticker album by Panini
Each of the 32 World Cup teams will have 20 sticker slots to fill with a total of 682 needed
While a large amount of nostalgic adults will be able to absorb the rising cost, it risks pricing out young children who used to be able to afford a packet or two with spare change from their lunch money.
Fans on social media have been unhappy with the price hike and took to Twitter to slam the sticker company. Some even vowed to boycott the collection this time around.
One user wrote: ‘Even if you think adults doing the Panini stickers for the World Cup is sad (it isn’t), everyone must agree a 60% rise in price is disgraceful. 80p a pack, stick it @OfficialPanini #gotgotgreed.’
Fans used #GotGotGreed to voice their displeasure on Twitter, a play on Panini’s #GotGotNeed
Another declared: ‘Usually very excited about a World Cup sticker book being released but I’ve just read that Panini have put the price of a pack of five stickers, up to 80p from 50p.’
Panini has risen to a dominant position in the UK sticker market and acquired official rights for the England team for the first time earlier this year. Along with their Adrenalyn XL card game, they hold a monopoly on the market ahead of this year’s tournament.
The company’s 2014 World Cup album was its biggest-selling ever worldwide, with British collectors buying in huge numbers. Total sales from the album were an estimated £3.5m.
However, it is clear their decision to raise prices has irked a loyal following and risks seeing their hard work come… unstuck.
At 80p for a pack of five stickers, you’d need to be a professional footballer to complete it