BT and Sky have given the Premier League its first ever pay cut after agreeing to pay £4.46bn for rights to the majority of live top-flight matches.
Five out of seven packages of matches have been awarded in the football’s triennial big money auction, covering three seasons from 2019. The price means the total cost of domestic Premier League rights is in line to fall for the first time since the competition began more than quarter of a century ago.
Sky will remain the dominant Premier League broadcaster after it secured four of the five packages, including Monday, Friday and Saturday evenings, as well as Sunday matches. The pay-TV giant will pay £9.3m per match, a 16pc discount on its current bill of more than £11m.
BT has secured rights to Saturday lunchtime kick-offs at a cost of £9.2m each. It represents an increase on company’s current bill of £7.6m per match and means a slightly weaker schedule as BT Sport currently shows Saturday matches in the more popular 5.30pm slot.
However, unless its buys one of the two unsold packages, BT’s overall Premier League cost will fall from £320m to £295m per season.