In one of the most buzzy shows at Paris fashion week, Tommy Hilfiger has unveiled a new collection designed with Zendaya.
The actor and singer, 22, replaces supermodel Gigi Hadid, who left after a longstanding collaboration with the all-American brand (Hadid sat in the front row for Zendaya’s debut with the brand).
Hilfiger’s big budget runway shows, held everywhere from Los Angeles to Shanghai, have become known for being social media spectacles, live-streamed on Instagram.
In Paris this time, the latest occasion was to launch Hilfiger’s new collection with Zendaya, dubbed TommyXZendaya.
Tommy Hilfiger enlisted model-of-the-moment Winnie Harlow, a favourite of the brand, who is continuing her runway reign after strutting for Victoria’s Secret last November.
She was joined by models described as an “all-black, cross-generational cast” by Women’s Wear Daily, who strutted to Grace Jones singing Pull Up to My Bumper, for the show which drew inspiration from the ’70’s and the Battle of Versailles.
Tommy Hilfiger’s red, blue and white-striped runway featured berry-coloured leather trench coats, preppy striped tees — a staple of the Tommy brand — along with flared jeans with button flies, and Charlies Angels-style shirts with gold collars.
The TommyXZendaya fall/winter 2019 collection has received praise from the style world, with American Vogue noting Hilfiger and Zendaya’s collaboration was a “runway to real way win”.
In an essay for Glamour last year, Harlow, 24, declared that the age of “cookie-cutter models” was over.
“Today I represent a different standard of what people traditionally consider beauty,” Harlow said.
“Sometimes I say there are a million different standards of beauty; sometimes I say there are no standards of beauty.”
Sports Illustrated is known for featuring models with diverse backgrounds and body types. Plus-size supermodel Ashley Graham — who is in Australia this week — is a favourite of the provocative magazine (Graham has appeared on the cover of its swimsuit issue).