Pictured: the pop-up store features a virtual reality surfing simulator
Mercedes-Benz Vans UK has appointed experience agency TRO to deliver its first ever lifestyle retail outlet.
Set within Manchester’s Trafford Centre, the pop-up store featured interactive touch screens, enabling customers to find their ideal Mercedes-Benz Van, a virtual reality surfing simulator and lifestyle merchandise.
Kiara Blenkinsop, account director at TRO, said: “We’re delighted to be working with Mercedes-Benz Vans and loved creating a striking retail environment to reach a diversified demographic. Taking inspiration from customers’ active lifestyles and varied vocations, our designers executed a sleek yet industrial space, and we’re excited to see the impact the store creates.”
The Mercedes-Benz Vans Pop-Up Store is open until Sunday 18 March.