Who are C&N Sporting Risk? A look at Bury’s would-be owners

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The future of Bury appears to hinge on whether a takeover bid by C&N Sporting Risk can get over the line.

Here, we take a closer look at the Shakers‘ prospective saviours who are working to meet Tuesday’s deadline.

Who is buying Bury?

Just minutes before the League One club were due to lose their Football League status on Friday night, the EFL announced that owner Steve Dale had accepted an offer from C&N Sporting Risk, a data analytics company helmed by Rory Campbell – the son of former Labour Party spin doctor Alastair Campbell – and Henry Newman.

Do they have any football experience?

Yes. Campbell previously served as a technical scout and analyst at West Ham, while Newman also worked as a scout for the Hammers and had coaching roles at a number of clubs, including Barnet, where he spent 12 games as joint interim head coach.

Newman was offered the position of head of football with the Bees, but opted against taking up the job “as it took me away from my passion which lies on the coaching field”.

What do C&N Sporting Risk do?

In their own words, C&N Sporting Risk are “experts in the creation and facilitation of product pricing through complex data analysis for a wide range of companies engaged with both football and other leading sports industries”.

What have they said?

They have given two statements thus far. Once confirming their bid had been accepted and another on Saturday warning that there were plenty of challenges ahead of ensure the Shakers weren’t staring liquidation in the face.

“It is disappointing the EFL have chosen to go for such a short extension especially given this is a bank holiday weekend and our main legal adviser is unavailable until Wednesday,” the second read.

“Meeting with her and the solicitors is absolutely fundamental to some serious contractual matters that need addressing and our overall decision making process. We made the EFL explicitly aware of this and the timeline we required.

“While meetings with legal advisors have taken place prior to this point, only late in the day yesterday did we obtain a clearer picture as to the overall state of the club, hence this request for the extension.

“We will however seek to gain answers to the main outstanding questions in the short time available but this does make the task much more challenging.

“It would be a huge pity if the club were to fold because of lack of time to do the due diligence necessary for such a complicated scenario.”

What happens next?

Campbell and Newman have until Tuesday at 5pm to get the deal done after an EFL board meeting on Saturday decreed they could have an extension, even if it is shorter than many had hoped.

Dale had been given until 23.59 on Friday to either provide proof he could fund the Shakers this season or hand the club over to someone who can. After a day of claim and counter-claim, Dale revealed he had agreed a deal.

While progress has been made the champagne is certainly on ice as failure to meet Tuesday’s deadline could still result in the Shakers becoming the first club since 1992 to be thrown out of the Football League.



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